The How to Contract Story
Learn how Laura Frederick fulfilled her career-long dream to offer real-world contract training
Meet Laura Frederick, Founder and CEO of How to Contract
Laura loves everything about contracts. And she loves helping others learn about contracts so they discover the same kind of joy.
Laura spent the last 25+ years practicing law across the globe from San Francisco to Singapore. Learning the ropes at international firms such Morrison & Foerster turned into leading commercial deals at Fortune 500s like Tesla. In each role, she focused on learning the ins and outs herself and helping her clients and coworkers understand contract nuances. After working for others her whole career, in 2019 she went to work for herself. Now she is Managing Attorney at Laura Frederick Law, PLLC, a boutique law firm based in Austin, Texas.
In August 2020, Laura began sharing daily contract tips as part of a 30-day challenge of posting on LinkedIn — to immediate success. She started adding to each post a self-made funny cartoon that quickly became her trademark.
Following the success on LinkedIn, Laura published an Amazon bestseller on contracts — “Practical Tips on How to Contract: Techniques and Tactics from an Ex-BigLaw and Ex-Tesla Commercial Contracts” — that has sold over 4,000 copies. The book has been embraced by several law schools and law school professors.
In early 2021, Laura launched How to Contract, a practical contract training platform. Over 700 members joined from all over the world and thousands of others have enjoyed other online training that Laura provided. How to Contract has become the go-to solution for lawyers and professionals wanting real-world training on contracts.
Laura stepped beyond webinars to offer a first-of-its-kind international online event — How to Contract Conference — that featured 14 contract experts and attracted almost 400 attendees from 21 different countries. She's following that up with the annual conference renamed ContractsCon. ContractsCon will be in person in Las Vegas and virtual worldwide on January 17-19, 2024.
Want to Know the True Secret Behind How to Contract's Success?
Meet Benny, the world's first canine Zen Master.
While Laura is the public face to How to Contract, Benny is the heart of the outfit. He sits all day in his office dog bed, inspiring Laura and keeping her balanced. Even squirrels sitting a few inches from his nose cannot disrupt his calm oneness with the universe.
Here are some images of Laura's book in the wild
Keep sending your pictures along. I love seeing the ones with props! I'll keep updating my gallery.