How should we approach data processing agreements (DPAs) in AI contracts? Teams who have never had to scrutinize a DPA before are suddenly facing complexity that wasn’t there before. This article walks through six risk areas showing up in AI contracts discussed during a conversation between three contracts experts. It also provides practical mitigation strategies you can put directly into your next agreement.
RISK AREA 1: Personal Data Definition Gaps
Expert Insight: "AI raises the stakes in DPAs. Folks who have never had to look at the details or never had to have DPAs are suddenly faced with complexity that is completely new to them."
Determine if the AI product processes personal information
Start by identifying exactly what data is being processed. Some predictive analytics tools may not involve personal data and don't require a DPA.
Evaluate the pros and cons before adding or agreeing to provisions that say "no personal data will be provided." Many users don't understand what constitutes personal information (like IP addresses) and may inadvertently transfer it anyway.
Ensure the DPA and MSA's structure and terminology are aligned
Decide whether to do an AI amendment to your existing DPA or whether you need a completely new DPA.
Check if there are multiple definitions of the same concept. Typically we see input data and output data definitions that typically appear in the master services agreement (MSA) while personal data terms belong in the DPA. If the same definitions are needed in both documents, make sure they are consistent.
Keep all the indemnification and limitation of liability provisions in the MSA
Include cross-reference provisions between MSA and DPA. It should be looked at really holistically to see what defined terms are in the MSA and ensure that anything personal data related is in the DPA.
RISK AREA 2: Uncontrolled Data Usage
Expert Insight: "The value of data has increased so much. If you're not understanding the potential value of the data you're sharing, you could potentially be giving them essentially millions of dollars worth of training information for uses broader than your own benefit."
Understand the data your vendor will use
What the provider is doing with your data? Recognize that with free or low-cost AI tools, you're paying in the data that you provide. If it's free, maybe you are the product.
Add explicit technical limitations on data types in your DPA, prohibiting transfer of "images, video, and certain structured information" where possible to reduce risk exposure.
Investigate whether they can use your data to create derivative synthetic data. Vendors can keep that data after termination and use it for different contexts, including competitive clients.
Evaluate risks with anonymized data, open source, and AI models
Question terms allowing vendors to use "de-identified" or "anonymized" data. Companies are becoming more careful about allowing AI vendors to use data even in de-identified form due to re-identification risks.
Specify security requirements for open-source components, which bring with them increased risk of malware.
Distinguish between different AI technologies when setting permissions, as RAG (retrieval-augmented generation) presents different risk scenarios
Assess vendor maturity and demand visibility
Ask for detailed security exhibits with measurable commitments. When vendors take too long on security questions, this is a warning sign: If it takes two weeks to hear back because they're trying to get from their product team what is actually going on with security. Take that as a signal.
Include security assessment rights with specific timelines.
RISK AREA 3: Insufficient Deletion Mechanisms
Expert Insight: "Regulators have actually been focused on that in Europe recently, that vendors are retaining the data. They're like, 'no one ever asked us to delete it. It's just living here on the systems.'"
Be specific about deletion requirements
Make deletion requirements explicit.
If the provision says 'upon request,' make sure you have a system to ensure that you make that request. Regulators are focusing on vendors keeping data because no one ever asked us to delete it.
Evaluate vendor capability and accountability
Investigate your vendors' technical capabilities for data deletion. It's surprising how far behind fairly sophisticated companies are, as many lack a rational and easily-explained retention policy.
Consider adding a specific financial consequence. Unless there's a financial number attached to failing to have a deletion process in place, you can wind up with it being overlooked.
Make sure you understand the inevitable seepage of data with AI tools
Limit what can be derived from seemingly innocent data. In the past, we didn't worry as much because it would take forever to figure out who this person was. With AI, that suddenly becomes much easier.
Limit location data extraction. There are now models that can pinpoint where a photo was taken in any major city just based on the image itself.
Be cautious with all visual data. Consider excluding images, and video. Talk to your product teams. They're able to do more than they want to because they have other priorities.
RISK AREA 4: Misaligned Roles and Documents
Expert Insight: "it's really incumbent on people to put a heavier focus on diligence when AI tools are at issue in a way that I think is over and above what we saw with SaaS, just because there are no novel ways in which data is being used."
Clarify roles and responsibilities
Use specific classification language that defines which party is a controller and a processor. Is it going to be a data processing agreement or is it going to be a data sharing agreement?
Add language if the vendor's going to use the data for a particular purpose. This might create a controller to controller relationship requiring different protections.
Identify what assessments and internal records you need
Add diligence documentation requirements as an exhibit. Pre-engagement diligence is so much more important with AI tools compared to traditional SaaS.
Determine whether any adjacent documentation is needed, such as data protection impact assessment.
Add AI risk assessment obligations as a contractual requirement and specify scopes.
Require documentation of decision-making processes with timelines. Create records that memorialized your thinking at the time around the processing of personal information or the risks introduced by the use of this AI tool.
Be specific about tools, formats, and delivery expectations
Include requirements for sensitive data. There are tools that will prevent certain data, personal data from entering systems that can blur images like on Google Maps or hide certain known kind of personal data.
Consider adding visual documentation for complex processes.
Identify documentation formats and delivery timelines to ensure they're actually created. Consider adding visual documentation requirements for complex processes.
RISK AREA 5: Regulatory Compliance Gaps
Expert Insight: "Just in the last quarter, 240 laws were introduced at the state level on AI. While there's a sort of limited landscape right now, in two years, there are going to be hundreds of laws that companies will potentially need to comply with."
Cover both AI and data protection laws in your contracts
The DPA talks generally about compliance with all applicable data protection laws while the MSA will talk about compliance with all applicable laws.
Insert specific requirements for automated decision-making governance. Data protection laws include provisions requiring explicit contractual handling regardless of evolving AI laws, in relation to automated decision making technology.
Add structure and terms for evolving compliance obligations
Incorporate specific notification requirements for changes in compliance status. While not directly quoted, Shannon's emphasis on the rapidly evolving landscape implies the need for vendors to notify customers when regulatory changes affect compliance.
Include compliance certification requirements with regular delivery schedules. Given Shannon's emphasis on documentation for regulators, certification requirements provide evidence of ongoing compliance with evolving regulations.
Add cooperation clauses for adapting to regulatory changes. The speakers' emphasis on the changing landscape implies the need for contractual mechanisms to address new requirements cooperatively.
Add SOW-level requirements for critical business issues regardless of legal status. Kate advised: "If you're worried about fairness of outcomes or certain specific types of bias...put that in the SOW, do not depend on law to protect you. Because the laws all over the place right now."
RISK AREA 6: Problems With Execution
Expert Insight: "The way things are moving is, especially in house, everybody's going to have to understand the product at a level you didn't have to before."
Review the inevitable seepage of data with AI tools
Make sure that whatever we're agreeing to, we can actually do. Then once we agree to something that our teams know about it and can put something in place. Product engineering, security, IT, privacy, legal - needs to be involved because if something goes wrong, everyone will be brought in.
Identify a lead from your product or technology team. Educate them on the obligations, but also the implications of doing it poorly or not at all.
Create systems and procedures to track performance of your obligations
Add implementation verification checkpoints with specific deadlines. While not directly quoted, the speakers' emphasis on operational execution implies the need for verification that contractual requirements have been implemented as agreed.
Insert data deletion reminder mechanisms. Shannon mentioned "Regulators have actually been focused on that in Europe recently" that vendors retain data because "no one ever asked us to delete it," requiring operational processes to trigger deletion requests.
This handout is based on the discussion in 2025 in a webinar featuring Kate Aishton (Founder at Aishton Law), Shannon Yavorsky (Partner at Orrick), and Laura Frederick (CEO at How to Contract). © 2025 How to Contract. All rights reserved.




